On the weekend I gave a little talk at the Kidspot Voices of 2015 Masterclass and shared a few tips and tools for creating visual content with some fellow bloggers, many of whom I consider good friends.
I was nervous. It showed. That said, I'm pleased I stepped out of my comfort zone and did it. I've already had a bunch of messages from folks who listen to my speech and are getting results from some of my suggestions. That makes all that adrenaline worthwhile.
Here are some tips from my talk, plus a few extras because we're buddies....
consult a guru
If you're searching for a visual content guru, look no further than Donna Moritz. Donna writes a blog called Socially Sorted which is brimming with helpful content on visual social media and content strategy. Not only did she win Best Business Blog in 2014, she’s generous with her knowledge and she’s from my neck of the woods, so its really no wonder she’s fabulous!
If you’re sharing content on facebook, your number one priority should be to stop your readers from scrolling through their feed and interact with your post. Images posted on Facebook grab followers attention and get 87% more interaction than other posts. The perfect sized Facebook image is 940 x 788.
Think of your followers Pinterest news feeds as real estate. To get noticed (and repinned!) your image needs to take up an optimal amount of space - too short and it gets lost amongst the other images, too long and it will appear cropped. The perfect sized Pinterest image is 735 x 1102.
…..but bigger is not always better.
Uploading large images to your site will likely s l o w your site’s load time. Take the time to resize your images your images before you upload them. Picmonkey is a great free (!) tool to use for this.
File type is also worth your attention. Saving photographs as .jpeg files is a great way to compress photos without losing quality. Use .png files for line drawings, text heavy images and iconic graphics to preserve crispness.For a speedier site save photos as .jpeg files and use .png files for text heavy images & icons.Click To Tweet
leave your mark ... or don’t
Whether you brand your social media images is up to you.
That said, I’ve found that my followers are less inclined to share Facebook images that I brand. This may or not be true for your crew, so experiment with both and find out how your followers respond.
do you have any visual content tips to share?
what makes you stop scrolling through your Facebook feed?